Jason BarnardvsMike King

Jason Barnard and Mike King represent two distinct philosophies in modern SEO. Barnard, known as 'The Brand SERP Guy,' has pioneered Entity SEO and Knowledge Panel optimization through his company Kalicube. His expertise centers on how search engines understand and represent brands, making him the go-to authority for Answer Engine Optimization (AEO). King, founder of iPullRank and author of 'The Science of SEO,' brings a technical and data science approach to enterprise SEO challenges. His methodology combines advanced technical audits with AI-driven content strategy. Jason Barnard et Mike King incarnent deux philosophies distinctes du SEO moderne. Barnard, surnomme 'The Brand SERP Guy', a ete pionnier du SEO d'Entites et de l'optimisation des Knowledge Panels via Kalicube. Son expertise se concentre sur la comprehension des marques par les moteurs de recherche, faisant de lui l'autorite en Answer Engine Optimization (AEO). King, fondateur d'iPullRank et auteur de 'The Science of SEO', apporte une approche technique et data science aux defis SEO enterprise. Sa methodologie combine audits techniques avances et strategie de contenu pilotee par l'IA.