Jason BarnardvsMike King

Jason Barnard
CEO & Founder of Kalicube
Zenith Score
91
World Rank
#8

Mike King
Founder & CEO of iPullRank
Zenith Score
94
World Rank
#3
Change comparison
Verdict
Winner
Mike King
94
+3 points ahead
Runner-up
Jason Barnard
91
Category Winners
Visibility
Mike
90 vs 92
Authority
Mike
92 vs 95
Trust
Tie
93 vs 93
Innovation
Tie
96 vs 96
Jason Barnard wins in 0 categories, while Mike King leads in 2 categories. They tie in 2 categories.
Expert Analysis
Jason Barnard and Mike King represent two distinct philosophies in modern SEO. Barnard, known as 'The Brand SERP Guy,' has pioneered Entity SEO and Knowledge Panel optimization through his company Kalicube. His expertise centers on how search engines understand and represent brands, making him the go-to authority for Answer Engine Optimization (AEO). King, founder of iPullRank and author of 'The Science of SEO,' brings a technical and data science approach to enterprise SEO challenges. His methodology combines advanced technical audits with AI-driven content strategy. Jason Barnard et Mike King incarnent deux philosophies distinctes du SEO moderne. Barnard, surnomme 'The Brand SERP Guy', a ete pionnier du SEO d'Entites et de l'optimisation des Knowledge Panels via Kalicube. Son expertise se concentre sur la comprehension des marques par les moteurs de recherche, faisant de lui l'autorite en Answer Engine Optimization (AEO). King, fondateur d'iPullRank et auteur de 'The Science of SEO', apporte une approche technique et data science aux defis SEO enterprise. Sa methodologie combine audits techniques avances et strategie de contenu pilotee par l'IA.
"Choose Barnard for brand identity and Knowledge Panel optimization; choose King for enterprise technical SEO and data-driven content strategies."
You need to optimize your brand's representation in search results, build Knowledge Panels, or prepare for AI-driven answer engines
You need enterprise-level technical SEO, data science integration, or complex content strategy at scale
Score Comparison
Detailed Comparison
| Metric | Jason Barnard | Mike King |
|---|---|---|
| Zenith Score Breakdown | ||
| Zenith Score | 91-3 | 94+3 |
| World Rank | #8 | #3 |
| Visibility | 90-2 | 92+2 |
| Authority | 92-3 | 95+3 |
| Trust | 93= | 93= |
| Innovation | 96= | 96= |
| Profile Details | ||
| Job Title | CEO & Founder of Kalicube | Founder & CEO of iPullRank |
| Location | London, United Kingdom | New York, United States |
| Years Experience | 20+5 | 15-5 |
| Agency | Kalicube | iPullRank |
| Specialties | Brand SERP, Knowledge Panels, Entity SEO | Technical SEO, Enterprise SEO, Data Science |
| Certifications | 0= | 0= |