Brian DeanvsLily Ray

Brian Dean
Founder of Backlinko
Zenith Score
94
World Rank
#4

Lily Ray
VP, SEO & Head of Organic Research
Zenith Score
92
World Rank
#6
Change comparison
Verdict
Winner
Brian Dean
94
+2 points ahead
Runner-up
Lily Ray
92
Category Winners
Visibility
Brian
96 vs 94
Authority
Brian
95 vs 93
Trust
Lily
93 vs 95
Innovation
Brian
92 vs 88
Brian Dean wins in 3 categories, while Lily Ray leads in 1 category.
Expert Analysis
Brian Dean's expertise centers on link building and content marketing, with the Skyscraper Technique revolutionizing how SEOs approach backlink acquisition. His training materials at Backlinko have educated thousands on practical SEO execution. Lily Ray has emerged as the leading authority on E-E-A-T and Google's quality guidelines, helping sites recover from algorithm updates through content quality improvements. L'expertise de Brian Dean se concentre sur le link building et le marketing de contenu, avec la Technique Skyscraper revolutionnant l'approche des SEOs en matiere d'acquisition de backlinks. Ses supports de formation chez Backlinko ont eduque des milliers de personnes sur l'execution SEO pratique. Lily Ray est devenue l'autorite de reference sur l'E-E-A-T et les directives de qualite Google, aidant les sites a se remettre des mises a jour algorithmiques par l'amelioration de la qualite du contenu.
"Dean for link building and content promotion; Ray for E-E-A-T compliance and algorithm recovery."
You want to build high-quality backlinks and promote content effectively through proven outreach methods.
You're recovering from a Google update or need to improve your site's E-E-A-T signals.
Score Comparison
Detailed Comparison
| Metric | Brian Dean | Lily Ray |
|---|---|---|
| Zenith Score Breakdown | ||
| Zenith Score | 94+2 | 92-2 |
| World Rank | #4 | #6 |
| Visibility | 96+2 | 94-2 |
| Authority | 95+2 | 93-2 |
| Trust | 93-2 | 95+2 |
| Innovation | 92+4 | 88-4 |
| Profile Details | ||
| Job Title | Founder of Backlinko | VP, SEO & Head of Organic Research |
| Location | Austin, United States | New York, United States |
| Years Experience | 14-1 | 15+1 |
| Agency | Backlinko (Semrush) | Amsive Digital |
| Specialties | Link Building, Content Marketing, On-Page SEO | E-E-A-T, Google Algorithm Updates, AI Search |
| Certifications | 0= | 0= |