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#6 World Ranking
L

Lily Ray

VP, SEO & Head of Organic Research

Amsive Digital
New York, United StatesWebsite15+ years experience

Lily Ray is VP of SEO and Head of Organic Research at Amsive Digital. She is widely recognized as the leading expert on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and Google's quality guidelines. Her research on algorithm updates and AI Overviews has been cited by industry leaders globally.

Specialties

E-E-A-TGoogle Algorithm UpdatesAI SearchContent QualityTechnical SEO

Zenith Score

Rank #6
92Tech: 90
Visibility94%
Authority93%
Trust95%
Innovation88%
Updated 1/18/2026
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Experience15+ yrs
Lily Ray - E-E-A-T Expert | VP of SEO at Amsive Digital | Olympus-SEO