Andy CrestodinavsSam Oh

Andy Crestodina and Sam Oh both understand content's power but apply it differently. Andy, co-founder of Orbit Media with 23 years of experience, focuses on written content strategy, web analytics, and conversion optimization through his 600+ articles and book. Sam, VP of Marketing at Ahrefs with 15 years of experience, pioneered B2B video marketing, growing Ahrefs' YouTube channel to over 600,000 subscribers. Andy excels at text-based content optimization and web analytics that drive conversions. Sam brings video marketing mastery and has proven how educational video content can build a massive B2B audience. Andy's expertise is in traditional content marketing, while Sam demonstrates the power of video-first content strategies. Andy Crestodina et Sam Oh comprennent tous deux la puissance du contenu mais l'appliquent differemment. Andy, co-fondateur d'Orbit Media, se concentre sur la strategie de contenu ecrit et l'optimisation des conversions via ses 600+ articles. Sam, VP Marketing chez Ahrefs, a ete pionnier du marketing video B2B, faisant croitre la chaine YouTube a plus de 600 000 abonnes. Andy excelle dans le contenu texte, tandis que Sam demontre la puissance des strategies video-first.