Andy CrestodinavsCrystal Carter

Andy Crestodina and Crystal Carter both excel in content strategy but bring different perspectives. Andy, co-founder of Orbit Media, has spent 23 years perfecting content-to-conversion methodologies, authoring 'Content Chemistry' and producing over 600 strategic articles. Crystal, Head of SEO Communications at Wix with 15 years of experience, specializes in schema markup, AI search, and has worked with major brands like Disney and McDonald's. Andy's strength is deep content analytics and web optimization that directly impacts revenue. Crystal brings expertise in structured data implementation and navigating the evolving AI search landscape. Andy focuses on content performance metrics, while Crystal ensures content is properly understood by search engines through technical markup. Andy Crestodina et Crystal Carter excellent tous deux en strategie de contenu mais avec des perspectives differentes. Andy, co-fondateur d'Orbit Media depuis 23 ans, a perfectionne les methodologies contenu-conversion. Crystal, Head of SEO Communications chez Wix, se specialise dans le balisage schema et la recherche IA, ayant travaille avec Disney et McDonald's. Andy se concentre sur les metriques de performance du contenu, tandis que Crystal assure la comprehension du contenu par les moteurs via le balisage technique.