Brian DeanvsMordy Oberstein

Brian Dean
Founder of Backlinko
Zenith Score
94
World Rank
#4

Mordy Oberstein
Head of SEO Branding
Zenith Score
79
World Rank
#59
Change comparison
Verdict
Winner
Brian Dean
94
+15 points ahead
Runner-up
Mordy Oberstein
79
Category Winners
Visibility
Brian
96 vs 82
Authority
Brian
95 vs 78
Trust
Brian
93 vs 80
Innovation
Brian
92 vs 79
Brian Dean wins in 4 categories, while Mordy Oberstein leads in 0 categories.
Expert Analysis
Brian Dean created foundational link building frameworks through Backlinko, teaching thousands how to earn quality backlinks through superior content and strategic outreach. His educational content remains highly influential. Mordy Oberstein leads SEO branding at Wix, organizing #SEOchat and hosting podcasts that build community while addressing how SEO integrates with broader brand strategy and communication goals. Brian Dean a cree des frameworks de link building fondamentaux via Backlinko, enseignant a des milliers de personnes comment gagner des backlinks de qualite via un contenu superieur et un outreach strategique. Son contenu educatif reste tres influent. Mordy Oberstein dirige le SEO branding chez Wix, organisant #SEOchat et animant des podcasts qui construisent la communaute tout en abordant comment le SEO s'integre avec la strategie de marque et les objectifs de communication plus larges.
"Dean for tactical link building execution; Oberstein for SEO community and brand integration."
You want step-by-step link building strategies with proven track records.
You want to integrate SEO with brand strategy and engage with the SEO community.
Score Comparison
Detailed Comparison
| Metric | Brian Dean | Mordy Oberstein |
|---|---|---|
| Zenith Score Breakdown | ||
| Zenith Score | 94+15 | 79-15 |
| World Rank | #4 | #59 |
| Visibility | 96+14 | 82-14 |
| Authority | 95+17 | 78-17 |
| Trust | 93+13 | 80-13 |
| Innovation | 92+13 | 79-13 |
| Profile Details | ||
| Job Title | Founder of Backlinko | Head of SEO Branding |
| Location | Austin, United States | New York, United States |
| Years Experience | 14-1 | 15+1 |
| Agency | Backlinko (Semrush) | Wix |
| Specialties | Link Building, Content Marketing, On-Page SEO | SEO Branding, Content Strategy, SEO Communications |
| Certifications | 0= | 0= |