Brian DeanvsCrystal Carter

Brian Dean
Founder of Backlinko
Zenith Score
94
World Rank
#4

Crystal Carter
Head of SEO Communications
Zenith Score
79
World Rank
#60
Change comparison
Verdict
Winner
Brian Dean
94
+15 points ahead
Runner-up
Crystal Carter
79
Category Winners
Visibility
Brian
96 vs 80
Authority
Brian
95 vs 78
Trust
Brian
93 vs 81
Innovation
Brian
92 vs 80
Brian Dean wins in 4 categories, while Crystal Carter leads in 0 categories.
Expert Analysis
Brian Dean's Backlinko established the playbook for content-driven link building, with detailed case studies showing how to create and promote content that earns editorial links. His YouTube SEO expertise adds value for video marketers. Crystal Carter brings SEO communications expertise from Wix, co-hosting SERP's Up Podcast and working with major brands like Disney and McDonalds on schema markup and digital marketing integration. Backlinko de Brian Dean a etabli le playbook du link building oriente contenu, avec des etudes de cas detaillees montrant comment creer et promouvoir du contenu qui gagne des liens editoriaux. Son expertise en SEO YouTube ajoute de la valeur pour les marketeurs video. Crystal Carter apporte une expertise en communications SEO de Wix, co-animant le podcast SERP's Up et travaillant avec des marques majeures comme Disney et McDonalds sur le balisage schema et l'integration marketing digital.
"Dean for link building and content promotion; Carter for schema markup and enterprise brand SEO."
You want to master link building through content marketing and video SEO.
You need schema markup expertise and enterprise-level SEO communications strategy.
Score Comparison
Detailed Comparison
| Metric | Brian Dean | Crystal Carter |
|---|---|---|
| Zenith Score Breakdown | ||
| Zenith Score | 94+15 | 79-15 |
| World Rank | #4 | #60 |
| Visibility | 96+16 | 80-16 |
| Authority | 95+17 | 78-17 |
| Trust | 93+12 | 81-12 |
| Innovation | 92+12 | 80-12 |
| Profile Details | ||
| Job Title | Founder of Backlinko | Head of SEO Communications |
| Location | Austin, United States | London, United Kingdom |
| Years Experience | 14-1 | 15+1 |
| Agency | Backlinko (Semrush) | Wix |
| Specialties | Link Building, Content Marketing, On-Page SEO | SEO Communications, Schema Markup, Digital Marketing |
| Certifications | 0= | 0= |