Baris GundogduvsCrystal Carter

Crystal Carter leads SEO Communications at Wix, specializing in schema markup, AI search, and digital marketing strategy with enterprise clients like Disney and McDonald's. Baris Gundogdu founded SEOX in Switzerland, bringing 25+ years of digital marketing experience with deep expertise in GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization). Both experts focus heavily on AI's transformation of search. Crystal communicates AI search evolution through her platform role and podcast, while Baris specializes in technical optimization specifically for AI and LLM-based search systems. Their work addresses similar challenges from different angles: Crystal through strategic communication, Baris through technical implementation. Crystal Carter dirige les communications SEO chez Wix, specialisee en schema markup, recherche IA et strategie marketing digital pour des clients comme Disney et McDonald's. Baris Gundogdu a fonde SEOX en Suisse, avec 25+ ans d'experience en marketing digital et une expertise profonde en GEO et LLMO (Optimisation pour Large Language Models). Les deux se concentrent sur la transformation IA de la recherche. Crystal communique l'evolution via son role plateforme et podcast, tandis que Baris se specialise dans l'optimisation technique pour les systemes de recherche IA et LLM.