Andy CrestodinavsPatrick Stox

Andy Crestodina and Patrick Stox represent two complementary approaches to SEO. Andy, co-founder of Orbit Media with 23 years of experience, is a content strategy visionary who has authored 'Content Chemistry' and written over 600 articles on content optimization. Patrick, Product Advisor at Ahrefs with 15 years of experience, focuses on technical SEO, AI integration, and enterprise-level audits. He is also a technical review editor for 'The Art of SEO' and contributes to the Web Almanac. Andy excels at turning content into conversion engines through analytics-driven optimization and AI-enhanced marketing strategies. Patrick brings deep technical expertise, helping large organizations solve complex crawling, indexing, and site architecture challenges. Andy's strength lies in making content work harder for business goals, while Patrick ensures the technical foundation supports discoverability. Andy Crestodina et Patrick Stox incarnent deux approches complementaires du SEO. Andy, co-fondateur d'Orbit Media avec 23 ans d'experience, est un visionnaire de la strategie de contenu, auteur de 'Content Chemistry' et de plus de 600 articles. Patrick, Product Advisor chez Ahrefs avec 15 ans d'experience, se concentre sur le SEO technique, l'IA et les audits enterprise. Andy excelle dans l'optimisation du contenu pour la conversion, tandis que Patrick assure des fondations techniques solides pour la decouverte.